July 14, 2008

Statewide Telemedicine Network: A Modern Anachronism

Anachronism (ə-năk’rə-nĭzəm) n.

  1. The representation of someone as existing or something as happening in other than chronological, proper, or historical order.
  2. One that is out of its proper or chronological order, especially a person or practice that belongs to an earlier time:

I continue to read with interest articles describing new telemedicine projects. I just don’t get it.

What are these guys doing? You don’t need a telemedicine network fraught with complicated hookups, poor screen quality, and difficult communication interfaces. The new telemedicine network is called the I-N-T-E-R-N-E-T (invented by Al Gore in 1994) which in case you didn’t know obviates your “telemedicine initiatives”. I mean seriously, who is sponsoring all these things anyway? Oh, it must be the really efficient guys who you want to sponsor your health care.

There are hundreds of services popping up that do this stuff all day long - American Well, TeleDoc, Consult-A-Doc, Myca, etc. The only thing encouraging I saw in this article is that they actually believe they can have a 100 clinics up the first year. That will be great so that the millions of people who have been doing eConferencing via the internet for the last five years can have some medical people to talk to. Cool.

Oh, and by the way, congratulations on the concept of a broadband connection. Maybe you can download some Seinfeld re-runs to celebrate the glory days of 1998.

June 25, 2008

Cease and Desist? How about Understand and Resist!

Desist (dĭ-sĭst‘) v.

1. To cease doing something; forbear.
2. To abandon, break off, discontinue, give up, leave off, quit, relinquish, remit, or stop.

I have been following health care consumerism for several years now. Particularly, the “Direct Access” or “Direct To Consumer” laboratory testing market. While analytic lab testing has led out in this area, genetic testing has received all the regulatory attention, national press, and policy efforts (GINA).

So it is no surprise that consumer genetic movement would be the first legal test of the Health 2.0 movement. As reported by Matthew Holt, and a host of national outlets (Wired has had extensive coverage here, here, and here), there seems to be quite a hornets nest unleashed by our friends at the California and New York Departments of Health who are attempting to prevent consumers from accessing their own genetic information.

Thanks to some transparency efforts of the blogosphere, you can read the actual cease and desist letter written by Karen Nickels, the California Department of Pubic Health Chief of Laboratory Field Services. I actually know Karen Nickels personally. She has been a long time steward of ensuring regulatory exactness of all things laboratory within the State of California for 30+ years. She has a well deserved reputation as one tough cookie for the “precision” with which she carries out her duties

Ultimate Genetic Fighting - Which Genetic Variation Wins?

In my interactions with her, she was succinct, well versed, and uncompromising on her interpretation of the letter of the law. With great effort, and mutual patience, I was able to convince her that the letter of the law has fallen way behind the speed of technology and that adaptions would need to be made to the consumer laws to account for the new direct to consumer analytic testing market. To her credit, she was able to recognize my points and make accommodations that acknowledged some technical advances yet remained consistent within her interpretation of the current regulatory framework.

Unfortunately, the letter which has been made public seems to once again misjudges the product offerings, misunderstands how the solution is offered, and misinterprets the situation while regressing back to a very narrow interpretation of the law and myopic view of consumer testing.

Here are the nuts and bolts of the letter:

  1. All clinical labs receiving CA specimens or processing specimens originating in CA must possess a valid CA clinical laboratory license or registration (CA Business and Professional Code Section 1241)
  2. Consumers are prohibited from ordering tests (with a few FDA approved exceptions) without a physician order (CA Business and Professional Code Section 1288).
  3. Finally, in order to obtain a CA clinical laboratory license, organizations need to provide satisfactory documentation to verify that laboratory tests being offered meet performance specifications

These are all well and good and reasonable requests from the regulatory agency. Unfortunately, the CA Department of health immediately leaps to the conclusion that these companies don’t possess a license or a physicians order and therefore must not be meeting the requirement. Furthermore, in the most egregious abuse of personal liberty, the letter goes on to say that GENETIC TESTING IS PROHIBITED FOR CALIFORNIA RESIDENTS.

Say what?

I salute Navigenics and 23andMe as they give their own form of salute to the CA Department of Health. These companies are absolutely RIGHT and the CA Department of Health is absolutely WRONG in this case.

Navigenics and 23andMe use third party labs that ARE licensed by CA regulatory bodies to process the genetic samples and perform genetic testing. I am certain that these labs absolutely meet every criteria and CLIA performance specification accepted by the CA Department of Health. Furthermore, I am positive that both Navigenics and 23andMe have CA licensed physicians who approve consumer orders and release results to consumers all within compliance of every CA law governing physician fudiciary duty. And finally, as a consumer, I want to let the CA Department of Health know that I have every constitutional right to order any test I want (particularly when I am paying for it) that does not cause me direct harm, inure harm to others, or misdirect scarce public resources.

Having met the criteria above, on what basis does the CA Department of Health have to issue “Cease and Desist” letters to these companies? They are concerned that the tests costs too much? They are concerned about false marketing? They are concerned about accuracy of labs THEY have already certified? It’s actually quite embarrassing given that the Department has completely misunderstood how the process works and how technology is enabling people to learn more about their health than ever before.

The appropriate solution is for CA Department of Health to create a forum where their regulatory concerns can be aired out, and the companies can explain to the department how their technology, the business models, their testing and compliance framework, and their overall objectives are consistent with the laws. Navigenics CEO Mari Baker has just requested such an opportunity.

Conversation or Cat Fight? Two fiercely independent woman. One intractable issue. Millions of dollars at stake. Tens of millions of people watching. Vegas odds, anyone?

Lets get ready to Rummmmmbbbble!

June 16, 2008

Whatcha Want? Consumerism in Healthcare

Want (wŏnt) v.

1. To desire greatly; wish for; have an inclination towards
2. To request the presence or assistance of
3. To seek with intent to capture

An interesting study was released today in the McKinsey Quarterly under the moniker, “What Consumers Want in Health Care“. The central theme of the publication was the large and growing opportunity for a new type of health care “infomediaries” (who traffic in the flow, enhancement, and interconnectivity of information) to have a large and sustained impact in the transformation of our current system to a next generation system required to meet the health needs of the future.

A few relevant quotes:

  • Retail health consumers constitute a market worth hundreds of billions of dollars annually
  • Currently 116M consumers have a choice of health insurance (expected to be 151M by 2011)
  • Most consumers still do not “shop” for insurance - 74% will like purchase from current health insurer
  • People who do “shop” do so during moments of considerable change - and a full 41% either considered or changed insurance
  • Most people need additional guidance, education, and advice to make decisions
  • Innovative, cross-industry products that assist with the complex decision making will be highly valued by an influx of consumers eager for options but unsure where to turn

Mckinsey has published a series of papers on the “retailization” of healthcare and the convergence of health and financial sectors as the transition continues. They are obviously seeing a compelling need for an organization that can help aggregate data, analyze information, and provide advisory services back to consumers in a personalized, value-added way.

I am sure there will be something coming down the pike that will help you crossover to the next generation health care system.  ; 0

June 12, 2008

Taking a bite of the Apple: OK, I finally get it . . .

Grok (grŏk)

  1. To understand profoundly through intuition or empathy.
  2. To have a thorough understanding of a subject.
  3. To take something in so thoroughly that it becomes a part of you.

I finally took the plunge. After dropping my laptop at the airport and having my screen die, I finally determined to get a Mac. I have actually been holding out to purchase a full on Linux machine but I never been able to convince myself that I could take the plunge at my current technical level. As a power Office productive software user, I have limited tolerance for what I anticipated would be the inefficiencies required by constant tinkerings or trying to get by with good enough product.

So with some reluctance, I headed into the Apple store. I have been coming to the Apple store for years since purchasing my iPod and have always enjoyed the ambience. I just felt cool going in there - the clean presentation, the simplicity, the readily available help, and just the whole vibe has always been different. I even loved the packaging - everything from the way things fit together, to the look and feel, to the layout of the brochures inside. Lately, I have noticed an increasing surge of people in the stores, more employees available, and an increasingly conspicuous Genius Bar / One on One consulting area.

So I walked in, was greeted at the door, directed to a knowledge staff member, and completed the purchase of a new iMac and macbook in about 10 minutes. I was already going to buy, but was able to make the decision with the assistance of my “personal shopper” in that short amount of time. He helped me navigate a few cool add ons (wireless keyboard just looks so cool!) and the office productivity software that I would need to make the conversion. The coolest thing of all, however, was the ability to purchase for $100 access to once per week training.

Getting the most out of my hardware has always been my downfall with technology. If I can’t figure it out with brief references to the manual, I typically don’t use the feature. I have big screen TV’s, fancy stereo equipment, cameras, dvd recorders, and other devices that I use about 10% of the features on. I just have never had the time, means, nor help to really learn how to maximize these tools. So, the ability to come in 52 times within the next year to get up to speed on specific aspects of the technology that are relevant to me is indispensible. Perhaps now I will actually take the time to learn how to do photoshop (or the Mac equivalent), actually organize all my digital pictures, create some videos, and teach my kids to do the same. I am actually really excited about this product/service.

The store was so busy that I figured I would have to wait in a lengthy line. Oops, there was no line. My personal shopper pulled out a handheld device, swiped my card, and email me a receipt right there. “That’s it?” I asked. “Have a great day Scott. We will see you at your personal training class”. Dumbfounded.

When I got home that day, I noted my electronic receipt right in the inbox. Later, I got a nice email from the business relationship person at the store. He is in charge of new companies who purchase Mac’s. He offered to help in anyway that he could to maximize the value of my purchase, including review our business needs or meeting with me at my convenience. He offered a few times, and a few ways that we could engage. Blown away.

Finally, I went online to schedule my first training sessions. Simple, clean, convenient registration process. I even found some additional classes that I could take with my sons, and even get my wife involved. Seamless. Involving the whole family, totally personal, totally engaging, totally Apple.

Dude, I am sold hook, line, and sinker on the first bite. Can’t wait for the new iPhone?

PS - Apple is a near perfect example of a high tech/high touch personalized service where smart efficiency comes built in, innovation is embedded in the experience, and employees solve consumers problems at the point of service. The fact that Apple is selling and scaling $100 annual (that equates to <$2 per 1 hour session) personal training sessions subscriptions is nearly unbelievable to me. In the three times I have been back to the store, it has been absolutely jam packed with tons of employees, tons of customers, and just a vibe that was palpable. Given my heath care orientation, I am confident that you can create a similar type of experience for consumers to engage the health care system in a highly personalized way. It will appear daunting, unscalable, and too resource intensive but I believe that the Apple Stores show how the power of branding and providing solutions consumers want can overcome these barriers and create a sustainable revenue generation machine.

May 28, 2008

Mamma Mea (Culpa)! Ingenix Goes Open Source

Mea Culpa (‘ə kŭl‘pə) n.

1. An acknowledgment of a personal error or fault
2. A statement of acknowledgment expressing regret or asking pardon

I have long been a big fan of Ingenix and their mission of using information analytics to help create value. They are an impressive organization with a plethora of technology, products, and services designed to unlock the hidden value of information. They are huge, pervasive, and can be found in nearly every health plan portfolio or health care infomediary arsenal. They have an impressive vision, strong financial backing and performance (have created an additional $1B to bottom line the last five years), and are poised to lead the information age in health care.

They are also controversial because to date they have been solely focused on creating value for the big bad insurers. They are a wholly owned subsidiary of the biggest of the 800 pound guerilla’s, United Health Group, and have recently had a nice little run in with the AG of New York as well as multiple other regulatory bodies for some naughty little business practices. They have vowed to cooperate with the latest investigation, but it could portend some serious problems for them if the ruling is negative in their favor. Doesn’t help that the industry CEO’s are discussing how they “will not sacrifice profits for membership”.

Therefore, I was very surprised to hear CEO Andy Slavitt (what did the photographer say?) discuss their new business imperatives for 2009 at their Annual Ingenix conference. I first was introduced to Andy last year at this time when Andy jumped on the Health 2.0 bandwagon with his speech at this same conference regarding his vision for next generation health care. He was the first large business CEO to adopt this term, and begin to incorporate it within the context of their business operations. I was unable to connect with Andy without success given that I am an unknown physician entrepreneur who blogs (although I did have several great conversations with various Ingenix team members).

Therefore, once I finally got around to it, I was amazed to listen to his most recent keynote address. Pay particular attention to the entire Section 3. Relevant quotes below:


Reviews His 5 Health 2.0 Challenges from the previous years
1. Creating consistent clinical outcomes
2. Reducing administrative costs by half
3. Bringing safer drugs to market more rapidly and less expensively
4. Improving the allocation and financing of care
5. Improving and simplifying the usability of the health care system.

Then he identifies Ingenix focus for 2008/9

We can stop going it alone. If we want to succeed as an industry we need to collaborate like an industry. Not a hospital industry, not a health plan industry, not a pharmaceutical industry, but one unified health care industry.

Ingenix works with our clients to solve these problems every day. Information is the life blood of the health care system. Getting that information to the right place, at the right time, to drive the right patient care will take the best of technology and all of our combined talents. Ingenix is fortunate to be in the position today of having the most comprehensive information analytics and technology to improve health care. But we don’t think that is good enough. We think that data from every EMR, claims system and PBM, flow freely, safely, and securely with built in standard analytics to meet all these needs. I would gladly have Ingenix share its historical strength we have as a leader in data and analytical methods, to position our entire industry to have common data and measurements. I would be happy to compete in the healthcare industry on the based on the delivery of results.

When I consider what we do best, three years ago, we were about a $600M company best known for the many products that we have. Since then, we have added a $1B in annual revenue. Why have we done that? I think it is because we don’t define ourselves by our products alone, but the problems we solve and the imagination of our people and clients. Believe it or not, our employees would rather be known to our clients for solving bigger problems and being known as industry leaders than for competing based on proprietary data and methodologies. This represents a whole new way of thinking for us if we are willing to improve.

We are willing to make progress by taking some bold steps. For one, we think the industries leading methodologies for measuring cost, severity, and quality of care should be open source in the public domain. This means our grouper technology, procedure risk adjusters, and evidence based medicine standards from Ingenix. We also think that CPT’s, DRG’s, and other core administrative methodologies should be broadly shared and understood. We should explain how the health care system works, how payment works, how quality is measured, making it understandable for everyone

I am amazed that this has not been picked up by anyone (or more likely, that I have not heard about it). This is the most insightful, “for the greater good”, “I will compete with anyone on value“, lay down the gauntlet statement by a health care CEO that I have ever heard. If, in fact, Andy is serious about this than I believe him when he says that Ingenix is poised to truly revolutionize the health care industry.

The problem, if I may be respectful and blunt at the same time, is that I don’t believe Ingenix will release its proprietary tools. And I would guess the reason that I have not heard anything about this game changing statement is that the rest of the industry must not believe it either. Whether people don’t know what it means for Ingenix to open source their proprietary analytic tools, or if people just view the comments as as a marketing ploy, or perhaps they just think it is a massive mea culpa following Ingenix’s New York outing, I am unaware of any reaction from the industry. Silence. I am sure there would be lots of interested parties (I would personally love to have access to any of the technologies that were mentioned for my own Episode of Care case study), but there does not appear to be a party to attend.

It appears, from the outside, that this is another one of those big company, “Hey guys, we are going to be open source” empty statements. While I applaud the comment, it looks like its just rhetoric because in the open source world you have to “Say, Do, and Be” to be taken seriously. Anything short of full transparency, backing up what you say with what you do (meritocracy), and earning legitimacy through your actions over time will earn you the ridicule of the open source community.

For example, Ingenix states that they are going to release their long held proprietary tools, their secret methodology sauce, and risk adjustment widgets. Really? When are they going to release it? Where will they release it? How will I interact with them if I want to collaborate? In what medium is Ingenix going to build community? What are their plans to nurture and develop a collaborative community, even among their competitors? Where can I share with Ingenix my information? Are Ingenix investors going to tolerate giving away the crown jewels to tap into the promised but not yet tangible support revenue stream? These are all big ticket items for which there is no publicly available information regarding how Ingenix will achieve their stated objectives.

I don’t underestimate Ingenix - they have assembled an incredible powerful team, with incredible array of assets, and are incredibly positioned for what will surely be an unprecedented information boom - but I don’t want Ingenix to underestimate the open source community either. Ingenix has shown that it can compete in the “cathedral” (insurance/industry) markets, but it remains a significant question if they can compete in the “bazaar” (consumer/collaboration).

Different game, different rules. I hope they begin with the first, “SayDoBe” (this will be much better than doing another “Mea Culpa Redux”).

May 27, 2008

Episodes of Care: You have got to be kidding

Episode (ĕpĭ-sōd) n.

1. A portion of a narrative that relates an event or a series of connected events and forms a coherent story in itself.
2. One of a series of related events in the course of a continuous account; An incident that is part of a progression or a larger sequence.

As I have referenced many times on this blog (here, here, and here), I am a big fan of the concept of Episodes of Care (EOC). I believe EOC’s are the best comparative and most functional unit by which health care value (outcomes/price) can be appropriately measured. An EOC can be defined as the set of services required to manage a specific medical condition over a defined period of time.

In the case of a right hip procedure, an EOC would include the pre-surgical evaluation, the actual surgery, the anesthesiologist, the operating room, actual hip device, post op recovery, medication and supplies, rehabilitation, and followup visits to orthopedic surgeon and primary care all bundled together for a single price. In the case of more chronic care, it would include all the care required to manage a typical diabetics care for a year. This would include the various visits, consults with nutritionists, podiatrists, ophthalmologists, primary care and related specialists.

The concepts of EOC have been around for a while, and the idea of reimbursing for care in this way is picking up momentum. This is an important ideologic transition, moving from providing fee for service pay for procedure mentality to a more comprehensive, wholistic approach to deliverying care. It also speaks to a fundamental problem of creating a retail health market and organizing health care into a service-based “product” that consumers can compare, shop, and purchase.

We are beginning to see the first “demonstration” projects that focus on the retail productizations (based on EOC) in Carol.com and payment mechanisms like Prometheus. These early innovations in creating health care products in a retail environment remain too complex for mass adoption at this stage, but are still very encouraging.

The barriers to “productizing” health care services into EOC’s remain formidable. Case in point: my 5 year old nephew needs to have a tonsillectomy. This is a simple, straightforward, and relatively common procedure performed millions of times each year. In attempting to provide his parents with some guidance of cost, quality, and outcomes questions, we rapidly determined that it is next to impossible to find this information anywhere, let alone in a consumable form that could be used to make a rational health care decision (ie, which surgeon, what facility, what are expected costs, what is expected outcome?).

So, we determined to turn the experience into case study. I am going to help create a EOC for a <17 Tonsillectomy. Here is what I did with comments italicized:

  1. Diagnosis. The recurrent ear infections, repeat strep throat, persistent snoring, and behavioral problems led to a self diagnosis by a medically savvy father. Given the certainty of diagnosis, the primary care provider was bypassed (allowed by insurance plan) to go directly to the ENT specialist. ENT confirmed the diagnosis, explained rational for bypassing confimatory sleep studies (supported by JAMA article brought in by father), and discussed surgical options. Surgery was schedule for 10 days out. This particular diagnosis seemed consistent with symptoms, with literature, and with physician advise and no second opinion was sought. Additional research on the internet confirmed above.
  2. Procedure. Next was to evaluate the procedure, including asking the physician appropriate questions about the procedure, the alternative techniques, and expectations of outcome. The surgeon did an excellent job explaining the procedure and the technique, and provided some good in office diagrams and descriptions. Provider explanation of procedure was adequate and confirmed by quick online review of tonsillectomy.
  3. Providers. The next process was to evaluate which providers are required to perform this procedure. This information was gleaned from the above conversation about the procedure. Learned that the surgeon, an anethesiologist, a pathologist, and the OR team is required for this outpatient, same-day procedure. Also learned that there are typically two additional followups with the ENT and an optional followup with the primary care provider as part of a reasonable post op course. Extracting this information was difficult, and required an extensive knowledge of the health care system. Providers and staff were somewhat unsettled by this line of questioning but were open to providing it when I explained that I was a cash paying patient trying to determine what the full cost of this EOC was going to be. Insurance carrier was completely not helpful in assembling the EOC, but offered to review line item detail after the fact. This obviously misses the whole point of assembling an EOC for comparative pre-event planning.
  4. Facility. Same day surgical centers are typically more efficient business operations than hospitals (hence the dramatically lower pricing). I was able to obtain the acility related charges directly from the surgery center.
  5. Other components. This includes medication, supplies, and other miscellaneous items that should be included in the EOC. This was also difficult to obtain, despite every component provider providing this service dozens of times each week, no one had a collective view of what is involved.
  6. Pricing. Pricing information was exceptionally difficult to obtain. After 28 minutes on hold with the carrier, I was informed that they can only tell me the physician pricing - and to get that I would need a CPT code, a physician ID number, and a zip code where the procedure was being performed. I then had to chase down each individual provider (anesthesia, pathology, and surgery center) to get pricing information. Obtaining this information was exceptionally difficult - I had to repeatedly explain why I was trying to get the information, go back and get ICD-9 codes, review the insurance discount versus cash price, and be transferred back and forth between multiple administrative and billing personnel at each provider. This process will need to be repeated two additional times with two sets of different providers / facilities to have a basis of comparison.
  7. Performance. Because EOC’s are a measure of health care “value” we cannot just stop at price. We need to understand the performance characteristics of the EOC along the dimensions of proficiency (how many times has surgeon done this procedure?), ratings (what have been the patient satisfaction scores for this physician?), and outcomes (what are the quality or other relevant metrics to assess outcome of the procedure?). This was by far the most difficult component to compile. Proficiency information is somewhat available through Healthgrades, ratings information remains scant, and outcomes are essentially non-existent. These are systemic problems of measuring health care value that preclude more meaningful analysis and assessment of EOC in the short term. This is a perfect, standards-based metric development activity for one of the large government sponsored bodies to undertake (NQF, AHRQ, IOM, etc).
  8. Comparative Analysis. Finally, after approximately 12 hours on the phone (and the web while on hold) gathering relevant information for a simple tonsillectomy procedure, we were able to assemble a very crude EOC. We will need to repeat the process for two additional sets of providers/facilities for comparison. It was interesting to note the wide variability in pricing, the lack of performance information, and the difficulty in assembling this information which is so readily available for nearly every other consumer industry.

This case study was helpful to solidify my belief in the EOC as the appropriate unit to measure health care value. It was also instructive to more fully understand the challenges of trying to assemble an EOC, and the opportunity that exists for infomediary organizations to provide this information to consumers. Unlocking the silo’d information from the various providers, as part of a comprehensive EOC framework, could unlock significant value for patients, providers, and payors.

It just wont be that easy. No kidding.

May 15, 2008

Going off the Grid - The Rise of “Direct Practice” Medicine

Grid (grĭd) n.

  1. Something resembling a framework of crisscrossed parallel bars, as in rigidity or organization
  2. An interconnected system for the distribution of electricity or electromagnetic signals over a wide area, especially a network of high-tension cables and power stations.
  3. The interconnected system employed by the Medico-Industrial complex to create a third party payment systems which artificially creates complexity, increases costs, reduces quality, eliminates accountability, and destroys the patient-physican relationship.

As has been documented in this blog, I have been on a health care finance reform journey the last six months. I was fortunate to be given the opportunity to work with Lemhi Ventures (outstanding group of health care innovators) on looking at new models of health care delivery, financing, and insurance. During the course of that project, I learned a ton about the nature of health insurance, current status of health plans (there has been plenty of interesting news the last six months on them here, here, here, and here), followed closely the presidential debates on health care reform and become familiar with many of the innovators within this space (Prometheus, Alan Goroll, etc)

A new article just published by MDNG Live (the same magazine that featured my cover story “Meet Your New Patients” last month) showcases Jay Parkinson with the catchy title, “Jay Parkinson Sells Out!”. Catchy because one thing I don’t think you will be able to call Jay is a sellout. In fact, his “stick to my guns; this is how I believe medicine should be practiced” approach has enamored him to the public media and vicariously documented the groundswell of interest in this “new” health care delivery model. “New” in quotes, of course, because there is nothing new about this model of care delivery - a patient and a physician entering into a trusted relationship wherein the physician provides services that are valued by the consumer who pays cash for them. The millennial update is that physicians can now do this in new ways, with new devices that have become commonplace in every day life except for in the inane and archaic world of health care.

The article provides some excellent insight into Jay’s serendipitous timing, his unprecedented publicity, and the phenomenal response from what must feel like the entire civilized world (7M hits the first six months his site is up). I particularly appreciate Jay’s candor with regards to the unsustainability about his original model, and how the timing of meeting with someone of Nat Findlay’s caliber has helped him accelerate his compelling vision. It is a great read and highlights what I must say feels like a groundswell of interest of people wanting to increase the value they are getting from their health care expenditure. In fact, the current disdain of the market has to do with the incredible complex, archiac, byzantine, and backward health care morasses that has been built up, institutionalized (”thats the way we have always done“), and now will be jealously guarded as innovators continue to chip away at the very foundation of what has become the American Health Care “System”.

This revolt of both patients and providers off the traditional medico-industrial grid, is similar to the “awakening” that occurred to Keanu Reeves in the Matrix. The overwhelming theme in all my conversations with both the physicians and the patients who are entering into these “direct practice” (the PC way to say Concierge Medicine) relationships is one of liberation, of freedom, and of doing things the way that they should be done. The providers get to provide a much higher level of care, to truly get to know their patients as they are incented to spend appropriate time with them, and over time get to know them within their unique social/cultural context as well (hence the house calls become important). The patients love the access, the attentiveness, and are willing to spend cash to have the type of unhurried, contemplative time with their physicians that is required to develop a trusted relationship and deliver high quality care.

The numbers are compelling as well:

  • Current Hamster Wheel Model (Dr. running in between patients in 12-15 min increments)
    • 2,500 patient population
    • OK, its actually 17.5 minute increments
    • Tons of paperwork, administrative burden, frustrations, lack of care coordination, ? quality
    • Even when patients satisfied with the physician, they hate the experience (long waits, no personalization, unintelligible interactions with health care system)
    • Avg Salary = ~$150,000
  • Direct Practice Model (Direct relationship with patients)
    • 500 patient population
    • $1,500 access/retainer fee
    • Paced, minimal practice overhead, positive interactions, care coordination, increased quality
    • Love the physician, love the experience (no headaches, no paperwork, transparent pricing)
    • 24/7 access, same day appointments, multiple other amenities
    • Avg Take Home = ~$500,000+ (this is conservative)

So if these numbers are this compelling, what prevents the entire Primary Care Physician pool from Going off the Grid to practicing medicine in this way? Courage? Fear? Lack of Systems? Inertia? Clearly, the case is more complicated than I make it hear. Clearly, there are major policy implications, and reverse access issues for those who can’t “afford” this type of model (but certainly find a way to buy $2,000 plasma TV’s).

Ultimately, as more physicians move this direction (or are dragged by their patients), the biggest challenge will be from the medico-industrial complex itself who has fed off the plugged in physician nodes for decades. How many breakaway nodes will it take before enough people are “off the grid” that the grid begins to lose its source of power and ultimately collapses. It is coming.

To quote the Silver Surfer: “All that you know is at an end

May 5, 2008

SOAP: Apply, Rinse, and Repeat

SOAP (sōp) n.

  1. A cleansing agent, manufactured in bars, granules, flakes, or liquid form, made from a mixture of the sodium salts of various fatty acids of natural oils and fats.
  2. A process of medical evaluation and management which involves subjective, objective, assessment, and plan components.
  3. Slang. Money, especially that which is used for bribery.

I have my 10 year Medical School reunion this year. It is hard to imaging that 10 years have flown by since those halcyon days at the University of Utah. Ahhh, the memories: the incredible pervasiveness of the anatomy lab smell, the 12 hour study sessions in the library, the all night test preparation, the 12 hour study sessions, the incredible pathetic instruction (I eventually completely bailed on going to class), getting introduced to the pharmaceutical pimps, the 12 hour study sessions, passing boards, starting on the wards, proud of my white coat, completely embarrassed that I was but a shell of limited knowledge within the white coat, completely arrogant attendings, even more arrogant residents, cool patients, amazing medical science, powerless medical science, trying to figure out what specialty to go into (what respectable student would “settle” for primary care), spending 5 weeks in Palau, passing Step II, match day, and ultimately graduation day. Whew - memory lane.

In reminiscing, many of the most memorable experiences were the many bizarre and absurd situations you find yourself in. One of those, involved SOAP and learning how to do the physical exam from a legendary figure named Bruce (the latter half of the story can only be shared in person).

For the medically inclined, SOAP stands for a simple paradigm of the medical thought process encapsulated in the daily note you make on patients when you “round” in the hospital. SOAP stands for Subjective, Objective, Assessment, and Plan. It is used daily, by millions of providers, as a simple way to think about the care process. First, you take a Subjective history; typically writing down the exact words that the patient uses to describe their “Chief Complaint”. It is subjective because it is what the patient perceives, experiences, or the manner in which they relate or describe their situation. Next, you perform an Objective physical exam. This is the concrete stuff that you can personally observe, elicit, palpate, or document in some hard, reproducible way. Based on the above, you develop an Assessment of the situation. The Assessment is where the diagnosticians can pontificate and conjecture on the theory behind the illness (and where the surgeons write, “Doing well” regardless of the clinical situation). Based on this, a clinical care Plan is created for the patient from which the team continues to manage patient’s care (and the surgeons write “DC with +BS” [discharge with bowel sounds]). SOAP - short, simple, and systemic way providers think about the daily management of their patients.

Turns out that SOAP has broader implications. As you consider many of the new services being promoted or benefit designs being developed, SOAP provides an excellent framework and sturdy foundation from which to create a health, wellness, or prevention plan. In fact, if you review the materials being created by groups like US Preventive Medicine, they are following the SOAP format to a T as part of their “Prevention Plan“.

USPM is helping people to complete a Subjective evaluation in the form of a Health Risk Assessment. Patients fill out a comprehensive evaluation of their health status, including socio-economic, behavioral, and family/social histories. This is patient generated content and therefore it has an appropriate, but not preeminent place in the medical context. Next, they complete a battery of health and wellness laboratory tests (Assessment) to establish a health status baseline. These tests, and the testing process, form a critical part of the overall evaluation. The patients then undergo a full physical exam to obtain the Objective data that USPM providers will need to create a personalized Prevention Plan.

By using the SOAP approach - USPM is creating a simple and systematic way to engage their patients in a iterative process of evaluation / re-evaluation that fits well into a managed prevention plan - a great concept that I have noted before. By having a solid prevention Plan in place, and adjusting as new SOA information becomes avaiable, an individual can modify their behaviors to ensure a “clean” bill of health.

April 29, 2008

True Insurance: Removing the Moral Hazard

True (trū) adj.

1. Consistent with fact or reality; not false or erroneous
2. Real; genuine, rightful; legitimate, fundamental, or essential
3. Accurately shaped or fitted and conforms to rule, standard or pattern

I recently came across an article so good that I thought it should be republished in its entirety. The article was written by Frank Timmons and was published in the Journal of American Physicians and Surgeons Volume 11 Number 4 Winter 2006 issue. Highlights are mine, commentary to follow, and hints of what I am up to interlaced in between.

Restoring “True Insurance

The jury is in and the verdict has been given. For decades, insurance has been grossly misused as a tool to manage medical costs in this country. In fact, it has served to promote and support one of the most damaging elements to the medical market: “first dollar benefits.”

Benefits that disguise the actual cost of medical services do great harm to the naturally occurring and self-limiting economic aspects of a buyer purchasing services from a seller. With minimal office and pharmacy co-payments of $15 or $20, the insured makes a decision on whether to use the services or drugs without having to consider the cost. This creates what insurers call “moral hazard.” It is very inefficient to hire an insurance company to pay expenses that are relatively certain to be incurred over a reasonable period of time: “budgetable expenses.” This seems more obvious with bills for groceries, gasoline, or utilities, but the same economic effects occur with medical bills.

What can we do about this? First, we need to reestablish the true definition of “insurance.” Although there are many dictionary definitions, the most concise one is most helpful here: “risk
mitigation.” One needs insurance if one faces a “risk” of loss, and desires to shift that risk to an entity willing to assume it in exchange for a payment (the premium). What we have come to know as “traditional” health insurance is clearly something else. It would be more accurately described as a very inefficient method of financing medical services.

For medical services, true insurance” is generally referred to as “catastrophic coverage.” We all know that extended in-patient hospital confinements result in expenses that only the wealthiest
among us would be willing or able to absorb, and would lead to catastrophic economic hardship in the absence of insurance. This is an example of a risk, and its mitigation is the true and proper function of “health insurance.”

This is not mere hair-splitting. In addition to the waste associated with moral hazard, the fact is that insurance companies are terribly inefficient administrators. The logic that demands we not use steam shovels to till our gardens or hand trowels to build roadbeds rings true with the use of insurance as well. Insurance companies are very expensive personal bookkeepers and check writers. In spite of advances in claims–paying software and years of fine tuning, small transactions such as payment of doctor’s office charges and related expenses are most problematic. Decades ago when first-dollar coverage became the norm it wasn’t such a noticeable waste. Now that the medical sector has grown to almost 20 percent of the gross domestic product it is a very serious waste of resources.

How do we specifically define “catastrophic coverage”? Reasonable persons will disagree about this, and the loss that constitutes a catastrophe depends on the ability of the insured to absorb financial risks. Most visualize catastrophic insurance as a comprehensive health insurance plan (similar to the “traditional” model) with a very high calendar-year deductible (very different from the “traditional” model). For the sake of argument, let’s assume the deductible is $50,000.

The immediate objection is that most people cannot afford to fund the first $50,000 of medical expenses in a year. This is no doubt true, but no one is suggesting that the $50,000-deductible
policy is the only protection that anyone may or should have. The goal here is to separate “financial management” from the element of “risk” wherever possible, because insurance companies that are capable of providing risk abatement up to millions of dollars are not the best at managing finances on the individual level. No matter how hard they try, elephants will never be able to play the piano.

Consequently, it is irrational to empower these insurance companies with available medical funding in the form of premiums for “first dollar comprehensive medical insurance programs.” There are many potential solutions for managing that first $50,000 in medical expenses that would be much less costly than the usual policies available today. This “non-catastrophic” expense is best addressed in terms of financing methods, and creative market solutions can be developed. When financing is not appropriate, one would be able to purchase lower cost “limited” insurance programs that are designed to terminate at the point where the catastrophic deductible is reached. The amount and proportion of self-insuring, financing, and/or purchasing of limited insurance by an individual would be tailored to the specific needs of that particular individual and his family.

A combination of financing and insurance would increase the buying power of the individual, because properly structured catastrophic insurance combined with any appropriate mixture of financing methods should be less expensive than traditional insurance policy costs. It would also tend to alleviate some of the problems associated with medical underwriting for those with health problems, because of the separation of catastrophic risks from the expected expenditures for known health problems.

There are other serious barriers to developing solutions to medical financing problems, the most important being the tax code, which strongly favors employer-sponsored benefit programs. However, changing the mindset about what insurance can and should accomplish so as to reflect economic realities is a necessary step.

Frank Timmins has worked in the insurance industry for 34 years, primarily with employer-based benefits. He is founder and former president of Group Administrators, Inc., and a founding partner of Medcon Benefit Systems Group. Contact:

April 28, 2008

Stochastic Gaps: Insults and Illuminations on Microcapitation

Stochastic (stō-kăs’tĭk) adj.

  1. Of, relating to, or characterized by conjecture; conjectural
  2. Involving chance or probability

* Disclaimer: The letter is a response to Dave Marcinko of HealthCare Financials who had some pointed commentary regarding my attempt to define a trend I had identified and described as “microcapitation”. This is a lengthy post with written while on a plane ride home from Oakland, CA.

Dave,

I appreciate your note. If insulting me to the point of provoking a response while impugning my intelligence was your intent, you have accomplished both objectives. I will try to write a more coherent and lucid response to your disjointed commentary.

I minored in economics but am not an economic theorist. I am a trained observationalist with a knack for predicting emerging trends. Both as a board certified emergency medicine physician, and later as an entrepreneur, I was charged with identifying clues that would lead to early diagnosis when treatment can be most effective. I have identified the concept behind micro-capitation to be such a trend which I wrote about last fall.

Since you could not “for the life of me” understand what I was trying to say, let me provide some additional context. Capitation is most often defined as a set fee “per head” for a specific service. In the case of health care, providers are willing to take a set fee for a specific number of patients and manage the care required for those patients within the confines of that set fee. The problem with this model, as it was deployed in the mid-late 90’s, was that this form of capitation transfers probability risk from the insurer to the provider. Probability risk is defined as the actuarial risk that someone will get ill during the year and is the primary function of insurance companies to accept payment (premiums) to assume this type of risk. Provider are not insurers, and they were not savvy enough, did not have enough information, and did not have any systems in place to properly manage this form of risk. Furthermore, providers are not risk-bearing entities and assuming or attempting to manage probability risk was naive. Essentially, the took the money, crossed their fingers, and hoped for the best.

While most railed against capitation; it was not the enemy per se. The enemy was assuming probability risk when really the only variable the doctor can exert control over is technical risk. Technical risk is defined as the risk assumed by the provider in actually delivering the services in accordance with their training and expertise as measured against the standard of care in their area of practice. Physicians can exert significant influence over the technical risk, and in fact, the highly competent physicians learn to manage this so well that they delivery not only technically superior care, but can usually do it for significantly less money as well. This creates a virtuous cycle of innovation - good providers getting better with more practice and experience which increases their reputations and volumes which helps them get better and better.

So the previous model of capitation gave the physician a known lump sum of money to provide an unknown level of care and transferred both technical risk and probability risk to the physician. We all know how that game ended.

The few who did well under this regime were those who actually either inherited or evolved their practices to include healthy patients which allowed the physicians to earn more money by doing less. Any patients who crossed the “capitation line“, were kindly shown the door, denied additional services, given alternative treatments, or some combination of the above. These perverse incentive created capitated death spirals as some capitated practices aggregated very sick patients that required alot of care which dissimulated the capitated pools. By not adjusting for disease severity, this risk skimming and/or transfer made the concept of capitation a non-starter.

The budget concept underlying capitation does have merit, however. Budget driven health systems like the Veterans Administration and Kaiser Permanente have been shown to delivery a very high level of care and to achieve outstanding results. However, drilling down into their success one can see that the budgeting process actually was successful but not for obvious reasons. The budgeting process forced providers to seek cheaper methods of care, which pushed them further back along the health and disease continuum. These organizations found that an “ounce of prevention” was truly worth a “pound of cure“; that preventing the diseases or managing them early on in the process could yield profoundly more effective, less costly, and high quality care.

Some of the preventive innovations weren’t in the treatments themselves, but in the way the treatment was delivered. Multi-disciplinary teams began to emerge (Care Teams); with long term care relationships being established beyond just the traditional physician-patient relationship (medical home); multiple problems were treated in simultaneously in a single visit (care coordination); and accumulated expertise of the care teams began to be applied across many patients for further clinical and financial economies of scale (best practices). As these were systematically applied across populations, supported by robust information systems that allowed meansurement, monitoring, and management of outcomes (information technology), the VA and Kaiser began to achieve the outcomes for which they were, are, and will continue to be appropriately lauded.

However, the VA and Kaiser are both staff model, vertically integrated health care and health insurance organizations. Self contained universes wherein salaried providers don’t have the financial incentives to “churn and turn” patients. They are actually incented to provide holistic, patient-centered care within the context of the life long relationship with the patient. Despite my strong preference for independence and freedom, this model of health care delivers the goods (value based health care).

Unfortunately, less than 20% of health care in the United States is delivered in this way. Most of our care is fragmented, discoordinated, and inefficient. The cottage industry framework has been highly profitable to the powers that currently reign, and any change that will disrupt this much cash flow, will surely have to be cataclysmic. However, that is exactly where the US Health Care system is right now - we are heading toward the chasm - not only in terms of quality but more importantly in terms of spiraling cost that threaten the very foundation of the US economic infrastructure (you thought the recent credit meltdown was bad? Just wait until the health care meltdown hits!).

The painting of this dire picture is to establish the point that the first version of capitation got it wrong (transferred probability risk to providers). However, capitation is not inherently negative, as demonstrated by capitation-like (light?) budgeted models from the VA and Kaiser. Therefore, I conjecture that a newer version of capitation might actually get it right and even be desired to achieve the optimal health care outcomes. Hence, the introduction of one form of “new style” capitation which I called “Microcapitation“.

Microcapitation is a less expansive, hence “micro”, form of capitation. Instead of assuming global probability and technical risk to deliver care, physicians accept probability and technical risk around more discrete “bundles” or “packages” of care. These Care Packages can be comprehensive services around a specific disease condition or specific service that you as the technical provider can define. Examples might be comprehensive care around hip replacements or diabetic care for an entire year. For these conditions the providers put together all the various services, evaluations, and followups that need to be done to deliver the care package “product”. These discrete care packages, provided by either vertically or virtually integrated teams, not only help organize the delivery of care but also concentrate expertise within the teams. High volume providers would develop additional experience, which would enable them to introduce innovations and efficiencies in a classic virtuous cycle. With the additional delivery and outcomes experience, providers would be much more willing to list a set price for a set grouping of clinical services, because for the first time, they could have some confidence in their ability to deliver for that price. Thus, microcaptiation is a form of capitation but at a discrete medical condition level (which should be the lowest common unit of care delivery that we should measure).

Clearly these care packages will require intelligence built into them in terms of their specifications, but they are definable, controllable, and limited set of clinical activities in which providers can, with confidence, provide services for a set fee. Microcapitation can be a useful new tool particular in the creation of a health care marketplace. Microcapitation around specific medical conditions also provides a manageable unit of health care delivery, an appropriately sized clinical bite in which measurement, monitoring, and healthcare outcomes to be reported, compared, and ultimately consumed in a healthcare marketplace. No need to make up examples, the experiment is already been live in Minneapolis for 4 months and will soon be opening in Seattle.

Microcapitation is not sub-capitation as you define it. Subcapitation is physicians opting out of providing care for specific conditions and having some other sub-contractor (provider) fill in that gap. Microcapitation is a way for any provider any where to create a discrete unit of care provision (comprehensive care for that specific medical condition) and assume the technical and financial risk for the outcome. By reducing the size of the capitated risk from an patient panel to a discrete condition (wherein the physician controls the conditions and hopefully heavily influences the outcome of the services delivered), microcaptiation provides the appropriate alignment of risk and reward for both the provider and the patient. Furthermore, providers have the opportunity to be creative in the way they deliver the service, how they market it, how they measure success, and ultimately how they deliver better outcomes.

Again, the best example of microcapitation model and philosophy can be seen at Carol.com. Other forms of capitation are also emerging, most notably the work being done by Alan Gorrol with his Comprehensive Payment for Comprehensive Care Initiative (risk adjusted/performance based capitation).

Thank you for the offer to expand these theories in other mediums. While I am always happen to share my ideas, I happen to find this medium credible enough.

Definitely not related,

Scott

Scott Shreeve, MD
Crossover Healthcare
(949) 235-9375
scottlshreeve@gmail.com
http://crossoverhealth.wordpress.com/


PS - And by the way, I did not the glaring inconsistency of claiming to be “new wave” while wearing a bow-tie (Does not compute!)

References:

1. Emery D. Value-based formulas for purchasing–PEHP PEHP - Planet Earth Home Page
PEHP - Public Employee Health Plan
’s designated service provider program: value-based purchasing through global fees. Managed Care Quart 1997;5(1):64-72.

===

Scott, et. al.,

I re-read with interest your philosophy on “micro-capitation”, and am pleased that there are-foreword thinking folks like you, out there.

Currently, we are crafting a paper on capitation economics for a journal and wondered if you have fleshed out your ideas a bit more? We would be delighted to reference you, and your new term, if you might more pragmatically assist us to understand concept with samples, illustrations, use, potential use, etc.

The bit/byte concept is intriguing, but there are all sorts of stochastic gaps left in your theory, which I can not find on the net; not withstanding the financial.

For example; liability, pricing, continuity of care, leadership, etc.

Most importantly, your small unit condition package concept sounds like a FSS idea, but with more drill-down.

Or, could it just be a “sub-capitation” system, as described in the scenario, below.

Sub-capitated Contract:

The often-contentious dilemma of “carve-outs” from capitated managed care contracts is abating in some parts of the country, just as it is accelerating in others.

Under this scenario, medical services or products such as surgery, trauma, physical therapy, immunizations, certain tests, wound care, or prosthetic devices may be excluded from a managed care contract in favor of another, often “sub-capitated”, provider.

However, if your medical organization is contemplating a sub-capitated contract, consider the following scenarios.

For example, an orthopedic group notes that hand surgery is listed in a new capitation contract that it is considering.

The group is not comfortable with such surgery and they ask that these services be excluded. Since the contract provider will not exclude the surgery, the orthopedist group either has to accept it and perform unfamiliar surgery, or reject it.

SCOTT: Is your idea here a third option in this case? If so, please explain in detail. If not, please explain how it is new?

Thus, the following are conditions considered important for carved or sub-capitated risk contracts:

• equivalent risk for the provider and sub-capitated specialist;
• fixed expenses for the sub-capitated specialist;
• predictable and low cost of care, per specialty episode;
• high episodes of specialty care (not unusual or unpredictable events);
• definable and understood responsibilities of the specialist;
• profit and cost savings potential for both the referring and specialty provider; and
• existence of re-insurance, etc.

IOW: What I am trying to determine here - is if your micro-capitation concept is a real emerging philosophy, or merely the disorganized rantings of another frustrated doc?

For the life of me, I still can’t understand exactly what you are trying to say. Sorry.

Maybe it is me, after all.

My Bad!

Please advise if you wish to promote and expand your theory in a more credible print or e-venue; after more thought.

Fraternally,

Dave Marcinko
Atlanta, GA USA
MarcinkoAdvisors@msn.com
http://www.HealthcareFinancials.wordpress.com
http://www.HealthcareFinancials.com