August 26, 2007
DNA Hucksters - The Future of Snake Oil Salesmanship
(snāk oil) n.
1. A worthless preparation fraudulently peddled as a cure for everything that ails a person.2. A product that has been proven to not live up to the vendor’s marketing hype.3. Speech or writing intended to deceive; humbug.
I am a big fan of Direct to Consumer (DTC) testing*, believing that allowing consumers the [...]